Turning intentions into actions.
We were founded in 2003 by Adam and Marty Butler to create a more collaborative approach to brand development. Putting people at the center of our research, strategy and creative process leads to work that is more representative of a client’s values and intentions, more meaningful to the people who matter to their success, and more enduring.
OUTCOMES
Change
Leadership
We facilitate alignment among teams and stakeholders, removing barriers so organizations can navigate change and move forward together.
Intent-based
Communications
Our work is rooted in the organization's intentions and tuned to audience needs so messaging and design support their greater ambitions.
Brand
Resiliency
We design brands and communication tools that are built to last and flexible so clients can operate for years to come.
OUR PROCESS
1. Define
Understand the opportunity, audiences, category and culture to define a client’s intention and strategy for activating it.
2. Create
Develop, validate and refine core creative ideas with clients and the audiences who matter most to their success.
3. Express
Design and deploy brand and communications expressions that drive connection, growth and impact.
OUR VALUES
Keep on pushing.
Every step in the process is an opportunity to make the work better.
Mean it without being mean.
Input is more constructive when it’s candid, thoughtful and sincere.
Get home for dinner.
Inspiration and productivity are born of rest and human connection.
Never stop learning.
The learning on a project doesn’t end when the research is completed.
OUR PARTNERS
Experts for every brand need.
We are leading members of Nostos — a network of best-in-class, like-minded independent companies who work together to offer clients a full 360 of marketing and tech expertise. Together we partner with trusted specialists from all over the world to help you with whatever your brand needs — from web development and media buying to UX design and animation.