Partnering Up

Changing your brand is hard. It takes a lot of planning, care and an ability to see your company from the perspective of your customers. It’s why we have a job, because most companies simply can’t do it alone. But how do you find the right brand agency to partner with? What qualities should you look for? How do you vet a potential partner? Adam Butler has some advice, which he shares in his latest article in the Austin Business Journal.