Bourbon From Here

When Fierce Whiskers came to us in 2017, they didn't have a name, a product or even a distillery yet. But they did have a pretty clear intention. It was to make a premium American whiskey in a place where that's really hard to do — Austin, Texas. We helped them create a brand rooted in Austin lore and their stubborn determination. Then they went and did the rest, building a remarkable climate adapting Kentucky-style rickhouse in the middle of Southeast Austin and winning gold at the 2024 San Francisco World Spirits Competition.

This month, their very first bourbon will hit the shelves. And when it does, Kentucky will no longer have a monopoly on premium American bourbon. So we helped them make an ad campaign to tell the world about it.