CLIF BAR FAMILY FOUNDATION

Kicking some ag.

Clif Bar Family Foundation advocates for the improvement and protection of organic seed. To educate people about the benefits of organic seed, we engineered a seed of our own: Mr. Seed. Comedian Pete Holmes voiced the title character and Buck, an award-winning animation studio, collaborated with us to design and produce the film.

Strategy & Positioning
Naming
Narrative
Visual Identity
Advertising
Digital
Film