Austin became an interesting place to be because it fostered a community of interesting people. It was ambitious slackers, fun-loving intellectuals and misfit musicians who ignited Austin’s creative flame and made the city famous. Pershing is a different kind of social club—a sacred place for the thinkers, doers and artists shaping the culture today. We helped them evolve their brand to reveal their reverence for the city's colorful past and rich musical heritage, and to express their desire to be keepers of the Austin flame.

Strategy & Positioning
Narrative
Visual Identity