HITFORTH

Taking big swings.

If baseball players aren’t taught how to hit homeruns when they’re young, it’s much harder for them to develop that skill later. That’s the thinking behind Hitforth—a new kind of baseball training club founded by Lowell Galindo, ESPN sportscaster and lead anchor for The Longhorn Network. The name speaks to their progressive approach and it’s a nod to hitting fourth in the batting order, the position reserved for a team’s most powerful hitter. The logo is a yak, which is a baseball slang term for a well-struck homer.

 

Naming
Narrative
Visual Identity

 
 
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